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Digital Signage: Software, Networks, Advertising, and Displays: A Primer for Understanding the Business

$78.00
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Quick Overview

Offers macro and micro views of the digital signage industry. This book helps you understand and analyze the developments, trends and projections. It features explanations of hardware such as displays, servers, and PCs, software such as dynamic on-screen content, and technologies like systems integrations and network infrastructures.

Digital Signage: Software, Networks, Advertising, and Displays: A Primer for Understanding the Business

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"Digital Signage" gives you macro and micro views of the burgeoning digital signage industry. Whether you are looking for new opportunities or to expand your business, with this book you will be able to clearly understand and accurately analyze the developments, trends and projections. As part of the NAB Executive Technology Briefing series, this book features the future impact of the technology across many different industries and platforms. Explanations of hardware such as displays, servers, and PCs, software such as dynamic on-screen content and software management programs, and technologies like systems integrations and network infrastructures are all covered. This book is part of the NAB Executive Technology Briefing series, which brings you industry technology information in a non-technical fashion. It offers a comprehensive introduction to 'Digital Signage' software, hardware, technologies, trends, projections and how to approach the industry. It covers business aspects and market conditions.

Additional Information

SKU 9780240810416
Author Jimmy Schaeffler
Format Paperback

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